"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening."
-Coco Chanel
If there is a season to wear print, this is it.
The digital print phenomenon has truly taken off, and here are some of the front runners:
Mary Katrantzou
The Greek designer and her extraordinarily intricate prints-upon-prints and beautiful tulip dresses have grown in popularity since the launch of her label in 2008.
She hit the high street this year with a collaboration with Topshop.
Peter Pilotto
This design duo use a combination of tribal prints, black-edged detailing and sleek, futuristic shapes with metallic eyes and slicked back hair to create a sporty collection that has inspired the high street.
I love the curved necklines and exposed shoulders on these dresses, and how refreshing and new the collection feels. One of my favourites this season!
Erdem
A collection full of romance, with super-feminine fabrics, pleats and mirrored floral prints in a calming pallette of blues, yellows and white.
I am sometimes quite reluctant to wear particularly loud, bright prints, but the shops are so full of beautiful interpretations of them at the moment that it's pretty hard to resist.
Here are some of my favourite printed pieces at the moment:
Next
Scarf Print Dress
£48
http://www.next.co.uk/g3734s5
The 'scarf print' was seen at Dolce and Gabbana and Versace, and is literally inescapable on the high street.
This dress from Next, modelled by Arizona Muse in their summer campaign, combines clashing scarf print and spots. I would dress it down with some clean white sandals and minimal jewellery.
Warehouse
Black Pattern Palm Mirage Pencil Skirt
£40
http://www.warehouse.co.uk///fcp-product/307623
This gorgeous Warehouse skirt would look great for evening with a black shirt and neon-bright stilettos.
Also available as a shift dress.
Zara
Tropical Print Bomber Jacket
£29.99
http://www.zara.com/webapp/wcs/stores/servlet/product/uk/en/zara-S2012/199003/779505/TROPICAL%2BPRINT%2BBOMBER%2BJACKET
Zara is one of my favourite stores on the high street for its classic, luxe designs, good sizings and extremely reasonable prices.
The bomber jacket appeared on the runways at Versace and Stella McCartney, and this offering from Zara is a beautiful example. Wear it casually with bright skinny jeans and white high-tops, or more grown-up with sophisticated courts and pencil skirt.
Topshop
Co-ord Poppy Print Pyjama Jacket
£50
http://www.topshop.com/webapp/wcs/stores/servlet/ProductDisplay?beginIndex=0&viewAllFlag=&langId=-1&storeId=12556&catalogId=33057&parent_categoryId=&categoryId=&productId=5487809
£35
http://www.topshop.com/webapp/wcs/stores/servlet/ProductDisplay?beginIndex=0&viewAllFlag=&catalogId=33057&storeId=12556&productId=5049179&langId=-1&categoryId=&parent_category_rn=&searchTerm=poppy%20print%20shorts&resultCount=1
It might seem like a print overload, but matching short suits are becoming increasingly popular thanks to being seen on those such as Caroline Flack and Alexa Chung.
I like this one at Topshop in particular because of its dreamy grey and white florals and lovely soft material. They're a great alternative to an evening dress; just wear with a crisp white shirt with an embellished collar, and sky-high nude heels.
Also available in matching jogger trousers.
Thanks for reading!
Sophie.
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